But while it does do the things you’ve been reading about, it’s also capable of delivering so much more. In this article, we’ll cover true location intelligence and explain what you can actually achieve with the right tool.
Hint: it’s a lot more than you think.
What is location intelligence?
Location intelligence is the process of gathering and analysing geospatial data to gain vast insight into a specific location.
As we mentioned earlier, there are many businesses out there who classify themselves as ‘location intelligence’ solutions when, in fact, all they really offer is address data. That is, they acquire address data from another source, such as Royal Mail, and then, using that data, tell you if an address is correct or not.
While this is good for speeding up online forms or ensuring that a parcel gets delivered to the right address, first time, it’s a very limited offering – and certainly isn’t ‘true’ location intelligence.
What is ‘true’ location intelligence?
We’ve touched on the definition of location intelligence, but what do we mean by a ‘true’ location intelligence solution? Location intelligence, when done correctly, can enable businesses like yours to accomplish a great deal.
The problem is that the use of the term is batted around a lot, with many companies claiming to be experts in location intelligence when, in reality, they barely even scratch the surface.
LANDCLAN is the only business that offers true location intelligence. What makes us different? We’re a team of experts with years of knowledge and experience within the area of location intelligence, and we’ve built a data engine that holds masses of location data that we have collected, and built upon, ourselves.
In fact, today, with 400+ data attributes per land parcel, LANDCLAN offers more incredible insight into an address than any other location verification service.
Imagine having access to property details, such as whether it’s been extended, whether the kitchen is new, or how many bathrooms is has. Or understanding area details, such as crime rate, and typical demographic. Imagine knowing key details about the environment, such as flood risk information, and wind speed levels. Or details of the local economy that could tell you whether it’s an affluent area.
Imagine what you could do with all that information. Regardless of what industry or role you work in, you’d be able to gain more insight regarding an address, land parcel or post code than you could even imagine. This would allow you to identify opportunities, reduce risk, make the best of your time and resources, keep costs down, and create an exceptional user experience, enabling you to get the very best results for your business.
And this can be a reality with the right location intelligence solution.
Whose data is it anyway?
Another thing to consider when choosing a location intelligence solution is where the location data itself actually comes from. While all other companies who classify themselves as ‘location intelligence’ solutions rely on data sets from Royal Mail’s PAF, and other sources, the best option is one that is completely self-reliant, allowing for far superior data quality.
LANDCLAN is the only location intelligence solution provider that collates, triangulates and cleanses location data themselves and, thanks to our experience and superior data engine, nobody rivals either the quantity or quality of our datapoints.
The fact that we’re able to stay on top of data changes, quickly, means that we’re also able to support new build data, as we always have accurate, up-to-date location data, without needing to wait for others to update their files and systems.
So, to wrap up, location intelligence isn’t just about ensuring an address is correct, or getting from A to B. When you use the right solution, it’s a tool that will unlock a whole world of potential. Whether you work in transportation & logistics operations, and want to optimise your delivery services, or you’re a real estate business who wants to manage their assets, quality, in-depth information enables better business operations.
Want to know more about LANDCLAN will help you accelerate your business? Get in touch today.
