Data matters

You know from experience that having correct customer data is crucial. Without it, you could be faced with fraudulent claims – a huge problem for your expenses. It can also lead to incorrect quotes, which could have adverse effects on both you and your customers. Not to mention the impact this could have on customer satisfaction and subsequent negative reviews. 

In order to get clean, accurate address data, you need the right provider. But with so many solutions out there, it’s hard to know which one’s right for you. One thing that is clear is that not all location intelligence solutions are equal, and it really shows in terms of what they offer. 

What can location intelligence do for your insurance company?

OK, so we know that having the right address data in your CRM is important, but imagine also being able to find out a whole host of information about a property, land parcel or post code, quickly and easily. Information that could help you in a myriad of ways. And all without having to rely on the same old assumptions and generalisations. With the right location intelligence solution, you can:

• Reduce risk
• Get incredible insights
• Make informed decisions
• Improve user experience
• Gain a competitive edge

Let’s delve deeper into each of the benefits of location intelligence.

Reducing risk

You understand the stresses that come with risk in the world of insurance all too well. But what if you could utilise a location intelligence solution to get a better understanding of an area and its previous claims data, and tweak your risk evaluation depending on those factors. 

By gaining access into key information, such as crime rates and weather patterns, you can adjust your premiums accordingly. This is absolutely achievable with the right location intelligence solution. 

Gaining incredible insights

What if you could get your hands on a wealth of information regarding an area’s demographic? Understanding everything you need to know about the types of people who live there. This could give you amazing insight into customer behaviour and preferences. 

With the right location intelligence solution, you can. 

Making informed decisions

Only when you have a wealth of location data at your fingertips can you make better decisions regarding so many aspects of your business. Whether that’s pricing, messaging, eliminating risks, reducing fraudulent claims, and much more. 

So, how do you get your hands on so much vital information? 

Choose a true location intelligence solution

There are many companies out there who label themselves as location intelligence providers when, in reality, they don’t offer a fraction of the benefits you could be getting from location data. 

When doing your research, look for a solution that offers property details, e.g. whether it has been extended, or how many bathrooms it has; area details, e.g. crime rate, typical demographic; environmental information, e.g.flood risk level and wind levels; details of the local economy, e.g. whether it’s an affluent area. You’ll soon start to see that 

Once you can visualise all of this key information and more, you’ll be in a great position to truly understand your customer base, and the properties and areas they live in. This will empower you to make the right decisions that will bring the very best results, allowing you to succeed while providing an incredible customer experience. 

With 400+ data attributes per address, LANDCLAN offers more incredible insight into an address than any other location verification service. Whether you want to know details of the property or its geographical area, or you simply want clean and accurate address data, get in touch today. 

Want to learn more about how LANDCLAN can help you harness the power of location intelligence? Get in touch.